Sunday, January 29, 2012

Behind the scene of J Spring Fashion Show promo video shoot on the world's tallest double-decker SkyBridge

Just a few month ago, ‘Jessica Minh Anh made history on England’s iconic Tower Bridge 44 metres above the river Thames’ – Drapers magazine, United Kingdom - when she became the first ever fashion show organiser to turn the famous bridge into a glamorous 62 metre long catwalk. The show was covered in the press of 15 countries and showcased the latest collections from designers in 5 continents. Today, she is here in the Asian jewel Kuala Lumpur, Malaysia planning another phenomenon, the J Spring Fashion Show 2012 on the World's Tallest Twin Towers' SkyBridge 175 metres off the ground. 

Model: Jessica Minh Anh
Makeup artist: Quen Adele
Video Cameramen: Fariz Ashraf, Mohammad Izzat, Arif Samin, Mahsyar Said
Backstage Photographer: Natalya P & Azraii Zra
Assistant Photographer: Sonia S
Coodinator: Suhana Ashburn (UTP) & Kitt Othman (PETRONAS)

Stainless steel and laminated glass design were used to minimise heat gain from UV light and solar radiation, which helps maintain a very comfortable environment inside. The bridge itself, besides being a major tourist attraction, is used to facilitate movements between the two towers. Architect Cesar Pelli  called it 'the gateway to the future'. The bridge is 5 metres wide and VIP chairs will be allocated along the sides, leaving 2 metres in the middle for the runway. This is definitely a long runway, 58 metres to be exact. The high speed elevator system at 6 metres per second will bring the exclusive VIPs to level 42 to enjoy the show and the after party on the 19th March 2012. 

"The difference between this show and our previous show on the London’s Tower Bridge is a new line up of top designers with unique collections, the styling concept, choreography, and music. This show reflects a wider vision in a more sophisticated setup" said Jessica. 

It's exactly 49 days till the show and we are all very excited!