Monday, February 13, 2012

Behind the scene of the J Spring Fashion Show official poster shoot (PETRONAS Twin Towers' SkyBridge)

Jessica Minh Anh on SkyBridge
The Team
Model: Jessica Minh Anh 
Photographer: Oakley Photography 
Hair: L'Oreal Professionnel 
Makeup: Shu Uemura 

Dress: Shiatzy Chen 

Jewellery: Carrera y Carrera

Studio partner: Manfrotto & Bron Elektronik

Event Coordinator: Natalya P & Jenica G

PETRONAS Twin Towers' SkyBridge
With the exceptional combination of glass-and-steel design, PETRONAS Twin Towers have become the world’s tallest twin architectural wonder since 1997. Owned by Malaysia’s FORTUNE Global 500® multinational oil company, the famous towers feature the world’s highest two storied bridge on level 41 and 42 called Skybridge, known as one of the most desirable tourist destinations. The state-of-the-art Skybridge, which is used to facilitate movements between the two towers, is called “gateway to heaven” by the famous Argentine American architect César Pelli. It is 58 metre long, 5 metre wide, and 175 metres above street level. And on the 19th March 2012, J Model Management will set the historic milestone with the first ever fashion phenomenon on it. 
The team on J Spring Fashion Show official poster shoot
J Spring Fashion Show

At the height of 175 metres above street level, the landmark bridge will be transformed into a 58 metre long catwalk on which 10 spectacular collections by top designers from 5 continents will be showcased.

"It's all about breaking boundaries with new creative concepts. We can't reveal the styling until the day of the show but it will be something you've never seen before" said Ms Hannah Low from L’Oreal Professionnel, the official salon partner. Other J Spring Fashion Show partners include Shu Uemura, Citroën Malaysia, Orange Events, Corus Hotel Kuala Lumpur, Celebrity Fitness, NTV7 and 8TV.

The exclusive guest list includes country ambassadors, brand managers, fashion designers, and the international press. They will be brought to level 42 of the futuristic mega structure by the high speed elevator system travelling at 6 metres per second.  After the red carpet entrance, guests will be seated on both sides of the Skybridge, leaving the grand catwalk in between. Each model will be walking a total of 5 kilometres during the 1 ½ hour show.

This show is part of a series of 4 high end fashion shows at the world's most outstanding venues in 2012 hosted by J Model Management. After making history with the international success of J Autumn Fashion Show on England's iconic Tower Bridge last October, the young director Jessica Minh Anh is believed to have declared a major step-up. "Many people have asked me if bridges are my thing" smiled Jessica "I say I'll host the show wherever my imagination takes me. You gotta dream big!" 

Jessica Minh Anh and the team entering the venue of the shoot 

Jessica Minh Anh getting ready for Look 1

Let it fly!

From another angle

Look 2 - Let's speed up!

The famous red dress with Swarovki crystal and royal embroidery 
And the shoot is done! A day of success!

About Jessica Minh Anh

She opened the company just 1 month after finishing her master’s degree in Marketing Communications in Birmingham, England in 2009. The press at the time called her the representative of the multitalented young generation who “focused on Beauty, not Recession” – Insight magazine, United Kingdom. She immediately organised a series of highly successful fashion shows at the most outstanding venues in the heart of England and “put Birmingham on the map” – BBC WM, United Kingdom. She was invited as a judge at Miss England’s national grand final at the end of 2010 and a front row VIP at various London Fashion Week showcases at the beginning of 2011. She then gained an international success with the J Summer Fashion Show at the world’s celebrity destination, Savoy London, showcasing “mind blowing collections in a spectacular setup” – The Independent newspaper, United Kingdom - in June 2011 when she moved the company to London.  In October 2011, “Jessica Minh Anh made history on England’s iconic Tower Bridge 44 metres above the river Thames” – Drapers magazine, United Kingdom - when she became the first ever fashion show organiser to turn the famous bridge into a glamorous 62 metre long catwalk. The show was covered in the press of 15 countries and showcased the latest collections by designers from 5 continents. Jessica Minh Anh, according to British fashion leader Paul Costelloe, is “talented, ambitious, and full of surprises. She will definitely continue to amaze the world in years to come”. 

35 DAYS to go! Jessica Minh Anh will appear on NTV7 and 8TV before the grand show to provide us with more scoops and sneak peaks!