Thursday, March 29, 2012

J Spring Fashion Show Review: We have reached the top!

On the 19th March 2012, J Model Management set another historic milestone with the world's highest fashion show, the J Spring Fashion Show, on PETRONAS Twin Towers' SkyBridge 175 metres above street level.

The entire show preparation was carried out in exactly 2.5 months, which let many to wonder how the young director Jessica Minh Anh did it. Her explanation was rather simple and straightforward. "When you believe in something so badly, it becomes a reality. I have built a fantastic team over the years and we all want to make a difference in the world. There was no magic, we worked day and night on both time zones (UK and Malaysia) to exceed our clients' expectations. And our efforts have paid off" said Jessica. Talking about her success in becoming the first event organiser to be granted with the iconic PETRONAS Twin Towers' SkyBridge, she shared "I have a great sense of loyalty to PETRONAS, my degree sponsor, so I've always wanted to come back and contribute. I made them see the benefits of having a grand show on the landmark bridge and what I've done with the first show on London's Tower Bridge, and they believed in me. It was a special feeling to be chosen and I owed it to them to make my dream come true".

Have a look at the event from the beginning of the day till the end. Enjoy!

View from outside -  the J Spring Fashion Show venue - PETRONAS Twin Towers' SkyBridge 175 metres off the ground with chairs placed on both sides
View from inside - white VIP chairs and a team of professionals ready to set everything up
Jessica and the video production team of the J Spring Fashion Show using RED cameras for the grand show
VIP goody bags and official show guides on the chairs
Touch up before pre-show interviews. Makeup Artist from Shu Uemura, J Spring Fashion Show's official cosmetics partner
Jessica Minh Anh's pre-show interview with Fashion One TV
Backstage preparation
The model flow
Backstage break before hair and makeup. Glam, Icon, and Marie Claire are J Spring Fashion Show's official magazine partners
Hair and makeup time with Shu Uemura and L'Oreal Professionnel, J Spring Fashion Show's official creative partners

Makeup artists from Shu Uemura
London models @ J Spring Fashion Show - backstage
The backstage team of creative individuals

Red carpet VIP entrance
Red carpet VIP banner

Guests on the bridge

It's show time!
Katarina Boner (Gottex), Smriti Gupta, Jessica Minh Anh, Susana Bettencourt, Addy van den Krommenacker, Allan Yap (Just Heavenly)
Some of the reporters at the J Spring Fashion Show Press Conference

After Party at the Malaysian Petroleum Club, Level 42, PETRONAS Twin Towers
A beautiful corner of Malaysian Petroleum Club overlooking Kuala Lumpur from Level 42 of PETRONAS Twin Towers. Jessica's interview with NTV7, J Spring Fashion Show official media partner
Another VIP Corner of the Malaysian Petroleum Club where J Spring Fashion Show after party took place. Jessica and Dutch celebrity designer Addy van den Krommenacker discussing their next projects

The upcoming project for Jessica Minh Anh and J Model Management will be in PARIS.