Fashion Show: The making of J Summer Fashion Show official poster!

Date: Thursday 19 May 2011

Time: 10am - 4pm

The concept of J Summer Fashion Show official poster was the young, powerful, and beautiful generation standing out from the crowd. J Models selected the most talented team of creatives who put their tools in to full use.

Photographer: Thomas Woland

J Model: Jessica Minh Anh & Will Wilton

Designer: Paul Costelloe

Makeup artist: Jo Sugar

Hair stylist: Kieron Lavine

Graphic designer: Chris Christodoulou

Video Producer: Andrew Evans @ Black Cat Video

J Coordinators: Anna & Diana

THE SET

Where else to capture a high society shot than against the stunning and exceptionally crafted wall of the Lancaster Ballroom. Check out the set below

HAIR & MAKEUP

CONCEPT 1: THE MODELS

Milan photographer Thomas, who recently shot the cover of Playboy magazine, shot J model Jessica Minh Anh andWill Wilton standing still amongst all the chaos of the hair and makeup. Celebrity makeup artist Jo Sugar and hair stylist Kieron Lavine produced the high society and luxurious look on both models while following the colour trend of the season.

Jessica and Will had to stand very still while the coordinators and makeup artist run around to create the speedy motion, which was nicely captured in the powerful lights. They were shot seperately and the images were put together afterwards in post production. "I was trying not to laugh as everyone was running round. We did have such a great time and the team worked so well together. We achieved what we planned initially in just 30 minutes" said Jessica. Will added "Thomas kept saying BE DEAD, BE DEAD and I guess we were as dead as anyone could ever be! Amazing team and a fantastic venue. What more could you ask for!"

The final poster is yet another outstanding creation by J models' favourite graphic designer Chris Christodoulou. Chris put together a few versions of the poster as you can see below

CONCEPT 2: THE DOLLS

These pretty and expensive dolls were wearing Paul Costelloe's signature pieces for AW2011. Jessica and Will were shot both seperately and together.

The idea is to show an innocent side of the high society! Is there actually one? "I put Jessica's hair up as we wanted to show off the beautiful details of the collar of her dress. The bun also made her look cute like a little doll" said Kieron "Will's hair was done in the classic way and it definitely suited him"

PROMO VIDEO

The promo video, which was shot by Black Cat Video's cameraman Andrew Evans, will be out next week! It'll show you a sneakpeak of the famous Lancaster Ballroom, where the Hollywood fairy tail Notting Hill was filmed, as well as the buzz of behind the scene shoot!