The extravagant J Summer Fashion Show will be held in the world's iconic celebrity destination, the Savoy London, on Thursday 30 June 2011. Showcasing the most spectacular collections by top designers from over 10 fashion capitals and welcoming the most celebrated press worldwide, the event is expected to be an international fashion phenomenon of 2011. ---------------------------
THE VENUE
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After a £ 220 million restoration, The Savoy has cemented its place on the world stage not only for its spectacular Art Deco interiors enhancement, but also for its continuing association with the glamorous and powerful like Coco Channel, Elizabeth Taylor, Marilyn Monroe, and Frank Sinatra among many others over the past few decades. It has always commanded the media's attention and has hosted one of the world's most famous fashion shows, by Christian Dior.
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THE SHOW CONCEPT
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EARLY MEDIA ATTENTION
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THE POSTER SHOOT
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The concept of J Summer Fashion Show official poster was the young, powerful, and beautiful generation standing out from the crowd. J Models selected the most talented team of creatives who put their tools in to full use on Thursday 19 May 2011. Milan photographer Thomas Woland, who recently shot the cover of Playboy magazine, shot J model Jessica Minh Anh and Will Wilton standing still amongst all the chaos of the hair and makeup. Celebrity makeup artist Jo Sugar and hair stylist Kieron Lavine produced the high society and luxurious look on both models while following the colour trend of the season. The final poster is yet another outstanding creation by J models' favourite graphic designer Chris Christodoulou. The promo video, which was shot by Black Cat Video's cameraman Andrew Evans, will be out next week!
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THE DESIGNERS
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Paul Costelloe
Paul Costelloe is an Irish designer and artist who has been a leader in British Irish fashion for the last 30 years, and with his strong sense of style and desire to create wearable designs with a fresh feel, it is easy to see why. The Paul Costelloe name is now well known throughout the UK and abroad, with his clothing seen in retailers such as House of Fraser and John Lewis. Since establishing the brand in 1979, he has presented his Spring/Summer and Autumn/Winter catwalk collections at London Fashion Week every season for the last 15 years, and has opened the week for the last 6 seasons due to the consistent flare his shows bring.
Jaeger
Jaeger is a world-class, contemporary British fashion and lifestyle brand with a rich history and dynamic future built on womenswear, menswear and accessories. The brand was established in 1884 and was built around the benefits of wearing natural fibres such wool, alpaca, camel hair and cashmere; fabrics which are key in the brands designs today. Jaegar's heritage of natural and luxury fabrics, unique graphics, cut, fit and design create the distinctive designs they are known for.
Charlotte Sparre
New York Fashion Week designer from Denmark Charlotte Sparre began her career selling hair accessories, and after a trip to Asia, she established a business creating silk scarves in 1993. The creation of unique and eye catching designs and color combinations found Charlotte a name on the Scandinavian market with the unique designs standing out against similar products. Through a 15 year career of design and production Charlotte Sparre has developed a vast collection of scarves. Charlotte Sparre has also been displaying her Haute Couture collection in international fashion shows, which are worn by models such as Helena Christensen and Naomi Campbell. Today Charlotte Sparre's collection is available to customers in Sweden, Norway, Belgium, France, Italy, England, USA, Canada, Australia and Japan.
Addy van den Krommenacker
Netherlands sensation Addy Fan Den Krommenacker was already known as a stylist for Dutch celebrities before launching his first collection in 2001. The celebrities he dressed have been proclaimed best-dressed women of the Netherlands several times. Addy shows his preference for lace and silk in every collection and he accentuates the female form. His collections are a tribute to women: class, timeless, and elegance are keywords for his collection. Julia Roberts has expressed her admiration for these dresses, and many celebrities have worn his creations during important television events. In July 2007 Van den Krommenacker presented his haute couture collection at the Alta Moda in Rome with enormous success. He received excellent reviews from the international press and received later that year 'The Look Of The Year' award in Taormina, Sicily for Best Foreign New Designer.
Mirco Giovannini
Mirco Giovannini shined during trade show 'Who's Next' in 2006. Here he made a name for himself as a fashion designer of luxury knitwear thanks to his remarkable sense of creativity and extensive knowledge of antique artisan techniques. After nearly 20 years of experience as design consultant for various companies and important luxury houses of fashion; Versace, La Perla, Jean Paul Gaultier, Mirco Giovannini launched his own line for Spring/Summer 2007. A few years after the birth of the company, the results have been astronomical and today Mirco Giovannini's brand name has become an international reality.
Limi Feu
Limi Feu is a well known Japanese fashion designer. She started her label in 2000 and showed her clothes at Tokyo Fashion Week between 2000 and 2007. She made her Paris Fashion Week debut in October 2007 and was highly rated by fashion critics. Feu is the daughter of legendary designer Yohji Yamamoto . Fashion writers have pointed to similarities between the aesthetics of Feu and her father: that they both employ dark colors, large volumes, layering, and asymmetry in their designs. However, her designs are streetwise and have a rock attitude, whereas her father's designs were typically romantic.
Rachel Gilbert
With luxury embellishments as her personal hallmark, thirteen celebrated high-end collections under her belt, and a cluster of A-list stars striding the red-carpet in her creations, Designer Rachel Gilbert is on course to become a leading fashion figure in Australia and across the globe. With an enviable reputation achieved in a short time, Rachel Gilbert began honing her design skills in 2001 with iconic Australian label Lisa Ho a role she walked into fresh from training at the Whitehouse Institute of Design. From there she worked for many different brands, to build her experience and industry contacts and with a head full of ideas she broke into the fashion world with her own label. Having previously shown her first collection at Mercedes Australia Fashion Week in 2002, Rachel Gilbert launched her SS10 collection with a standalone show at RAFW 2010.
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PARTICIPATING BRANDS
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MEDIA SPONSOR
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