Saturday, November 1, 2014

THE PHENOMENAL SUCCESS OF JESSICA MINH ANH’S AUTUMN FASHION SHOW ATOP THE EIFFEL TOWER


JESSICA MINH ANH PRODUCED HER 8TH HISTORY MAKING CATWALK ATOP THE EIFFEL TOWER
Model and entrepreneur Jessica Minh Anh officially transformed the symbol of the fashion capital, the Eiffel Tower, into the world’s newest catwalk on 31 October 2014. J Autumn Fashion Show marked Jessica’s 8th history making showcase around the globe and promoted the rise of a new generation of creative leaders.
With a vision that goes beyond imagination, the innovative show producer presented a two-tiered outdoor catwalk, which spanned over 150 metres across the first floor of the symbolic tower. Models led by Jessica Minh Anh catwalked through the iconic corridor surrounding the tower before appearing in front of 150 exclusive guests. To enhance the experience, Jessica Minh Anh made full use of the tower’s brand new feature as models stepped on the thrilling glass floor at the end of the catwalk. The panoramic views of Trocadero, Champs de Mars, and over 100 exquisite designs from Europe, Asia, and America were strategically captured for live audiences worldwide. “It was definitely a historic moment. Another flawless presentation by Miss Anh” said Alan Williams, UPS’ front man, who also attended Jessica’s famous Tower Bridge catwalk in London in 2011.
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Similar to Jessica’s previous unconventional catwalks, J Autumn Fashion Show 2014 combined art, culture, architecture, and fashion. Participating brands embrace tradition, yet experiment various techniques of modern designs.

Bahraini powerhouse Dar Naseem AlAndalos opened J Autumn Fashion Show 2014 with a French fusion collection.  Emphasizing on fashion-forward detailing, the mother-daughter team told the story of luxurious Parisian women through their fifteen elegant long tailed dresses. 
The show continued with another representative from the Middle East, Saudi Arabian brand OM Fiore, who blended Arab embroidery threads into European fabrics.  Thanks to the artistic touch by designer Omaymah Azzouz, the brand successfully premiered a modern Abaya collection, which mixed warm summery colours with darker tones of autumn and winter. 
Next in line was Indian talent Shilpa Reddy, who brought edge to the grand catwalk with bold colours, well-formed structure, and distinctive cuts. The most significant look inside the collection, worn by Jessica Minh Anh, combined a fitted military inspired blazer with sharply padded shoulders and royal-styled trousers. It stood out as a statement for strong independent women in the ever-evolving today’s world. 
Going back to classic, Faroese brand Soul Made Faroe Islands presented an authentic knitwear collection inspired by Nordic heritage. 
Debaj from Qatar further beautified the catwalk with Parisian floral art embroidered on finest organza and chic velvet. 
All the way from Canada, Sho Sho Esquiro added Native American vibe to the catwalk with interesting elements such as gold beading, abalone, seal, carp, and beaver tail. The vibrant collection truly reflected the deep connection between the designer and her land. 
The surprise addition to Jessica Minh Anh’s catwalk was the 17-year-old American talent Kate Walz, whose fabric manipulation techniques sealed her place in the show. Kate’s collection focused on handcrafted sculpture, draping, and whimsical detailing, which were highlighted when the gowns were in motion. “Kate represents the daring new generation who choose to experiment” said Jessica Minh Anh
Haute couture designer Hoang Hai closed the show with class and extravagance. Pushing the creative envelope, the Vietnamese talent presented a smooth transition from cloud-like elegant dresses with lace, chiffon, and floral motif, to floor length hand beaded gowns with transparency and architectural elements. 
The final masterpiece, which embodies femininity and radiates modern beauty, was designed with Jessica Minh Anh as the inspiration. Wearing her Eiffel Tower inspired hairstyle, the model appeared like a vision in Hoang Hai’s dream-like white dress and Montblanc’s signature white diamond bracelet and ring ending the historic catwalk.
The red carpet event welcomed country ambassadors, luxury buyers, global 2000 company directors, international fashion designers, and the press. Guests were treated with freshly made Italian breakfast by Pozzetto before taking their seats at Dyson-heated VIP area. The show was also supported by Before Beauty Bar, Acanthe-Sol, Lyric Hotel, and Unexpected from Paris as well as Fridja, Intricate Creations, and Elite Marking in London.
On her decision to host J Autumn Fashion Show 2014 on the Eiffel Tower, Jessica Minh Anh said “I see a strong connection between fashion and the best of locations. The most exquisite designs should be displayed at architectural masterpieces” She added “Eiffel Tower represents an artist’s dreams, and inspires their many creations. I wanted to make those dreams attainable”. She definitely did.
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At the incredible speed of three-month preparation per show, Jessica Minh Anh is set to continue to reach new heights and claim the sky. Prior to hosting the world’s highest fashion show on the Grand Canyon Skywalk and America’s most iconic catwalk atop One World Trade Center, Jessica Minh Anh produced fashion phenomena’s on London’s Tower Bridge, PETRONAS Twin Towers’ Skybridge, Gardens by the Bay’s Skyway, and Costa Atlantica’s sundeck among others.

To find out more about Jessica Minh Anh’s previous and upcoming catwalks, visit www.jmodelmanagement.co.ukand www.facebook.com/jmodelmanagement

PREVIOUS UNCONVENTIONAL CATWALKS

J SUMMER FASHION SHOW ATOP ONE WORLD TRADE CENTER (NEW YORK, USA)

In June 2014, J Model Management made history again by turning America’s tallest skyscraper and new symbol of hope, One World Trade Center, into a sky high catwalk. J Summer Fashion Show 2014 was hosted on the 63rd floor of the iconic tower and showcased a combination of Haute Couture, high end Ready-To-Wear, and active wear, and footwear collections from 9 countries in 4 continents. The phenomenal catwalk promoted cultural integration and the rise of the new generation led by global fashion sensation Jessica Minh Anh. J Summer Fashion Show was covered by ABC, FOX5, CBS, ABS-CBN, OK!TV, Fashion Channel, Fashion One, Time Out New York, Reuters, La Republica, Belfast Telegraph, Condé Nast Travel, Panaroma Italia, Metro USA, Fashion Time, Clarin, and Heritage Fashion inflight magazine among many others.

J SPRING FASHION SHOW ON GARDENS BY THE BAY’S OCBC SKYWAY (SINGAPORE)

In March 2014, J Model Management set another milestone in the fashion world with the 128 metre long catwalk at Asia’s latest architectural wonder Gardens by the Bay’s OCBC Skyway in Singapore. The sky high catwalk overlooked Singapore’s famous skyline and brought fashion closer to nature. J Spring Fashion Show 2014 presented an exquisite combination of Haute Couture and high end Ready-To-Wear collections from the UK, India, France, Lebanon, China, Russia, Kenya, and Singapore. The show was covered by FashionTV, Insider TV, Channel U, VTV, Belfast Telegraph, Le Telegramme, Yahoo! Singapore, XINMSN, ELLE, ICON, U Weekly, Time Out Singapore, Thanh Nien News, Today, Luxury Insider, and Lianhe Zaobao among many others

J AUTUMN FASHION SHOW ON GRAND CANYON SKYWALK (ARIZONA, USA)

In November 2013, J Model Management made history with the world’s highest and most unique catwalk on the iconic Grand Canyon Skywalk in Arizona, USA. At the extreme height of 4,000 feet above the Colorado River, the show demonstrated the concept of models walking in the sky thanks to the crystal clear glass structure of the famous bridge. Showcasing exclusive fashion collections from over 10 countries, the show generated massive press coverage around the globe in ABC Channel (USA), The Telegraph (UK), WWD (USA), Marie Claire (Netherlands), The Independent (UK), KTNV (USA), Canale 5 (Italy), RTP TV (Portugal), MTV (Lebanon), Le Parisien (France), Harper’s Bazaar (Vietnam), ELLE (China), Fashion Time (Russia), Il Messaggero (Italy), Fama (Spain), and The New Paper (Singapore), Condé Nast Travel, and United Airline’s inflight magazine among many others.

J WINTER FASHION SHOW ON COSTA ATLANTICA (DUBAI, UNITED ARAB EMIRATES)

In January 2013, J Model Management hosted the world’s first sundeck catwalk on the floating museum of contemporary Italian art, the Costa Atlantica, overlooking Dubai’s famous skyline. It was a perfect combination of European elegant taste, Asian charm, American diverse culture, and Arabic high society lifestyle. The highly anticipated catwalk was covered by CNN, CNBC, Forbes Middle East, The National, Dubai TV, Abu Dhabi TV, Fashion One TV, Sama TV, Rotana TV, Marine TV, and OK! Middle East just to name a few. The exclusive guest list included countries’ ambassadors, luxury brand managers, retail group directors, and international fashion designers.

J SPRING FASHION SHOW ON PETRONAS TWIN TOWERS’ SKYBRIDGE (KUALA LUMPUR, MALAYSIA)

In March 2012, J Model Management became the first ever event organiser to gain exclusive permission from PETRONAS to host an international fashion phenomenon on the 58 metre long Skybridge of the world’s tallest twin structure, the PETRONAS Twin Towers at the height of 175 metres above street level. The hotly anticipated red carpet event showcased collections from 12 countries, marking a new height in fashion. Ending the show with a bang, a cake dress was presented in front of a string of VIPs including ambassadors, ministers, international designers and top press.


J SPRING FASHION SHOW ON THE SEINE (PARIS, FRANCE)

J Model Management created an exceptional fashion show experience in July 2012 and again in May 2013 when it turned River Seine’s giant glass boat Le Jean Bruel into a 90 metre floating catwalk. Guests were seated facing the multi-facetted glass window while the boat was cruising to watch models walking in front of them as if they were walking on water. Thanks to a 360 degree view from the boat, architectural masterpieces such as Eiffel Tower, Notre Dame, Louvre, Grand Palais and 37 beautiful bridges became the natural backdrop for the phenomenal catwalk. The show presented designs from 10 countries and was covered by Vogue Italia, Le Nouvel ObservateurD-La Repubblica, Le Parisien, L’Officiel, El Comercio, TELE5, Fashion One TV, and Fashion Channel IT among many others.

J AUTUMN FASHION SHOW ON LONDON TOWER BRIDGE (LONDON, UNITED KINGDOM)

J Model Management made history in October 2011 when it turned England’s iconic London Tower Bridge into the world's newest catwalk. The 61 meter long walkway, 44 metres above the River Thames, was graced by 15 exclusive collections of top designers from 4 continents.  J Model Management proved to the City of London that such event was possible. The show was covered by ITV, CNC, IMEDI, RTE, Drapers among many others and attended by influential faces from various industries as well as ambassadors from 15 countries and Director of London 2012 Sponsorship and Operations, Mr Alan Williams.