Transforming the Eiffel Tower into a catwalk: J AUTUMN FASHION SHOW 2014 IN PARIS

JESSICA MINH ANH CHOSE THE SYMBOL OF THE FASHION CAPITAL FOR J AUTUMN FASHION SHOW 2014

“Fashion Week may be fabulous, but it pales in comparison to Jessica Minh Anh’s history making catwalks at the most iconic venues in the world.” – Fox5 New York.

Global fashion sensation Jessica Minh Anh will transform the most famous architectural wonder and the symbol of the fashion capital, the Eiffel Tower, into the world’s newest catwalk on 31 October 2014. Covering the panoramic view of Paris, the highly anticipated J Autumn Fashion Show will present extraordinary collections from eight countries and mark Jessica’s eighth history making catwalk around the world. 

Visually pushing the envelope, Jessica Minh Anh has designed a two-tiered outdoor catwalk, which spans over 150 metres across the first floor of the symbolic tower. Her master plan also includes a special VIP seating area heated up with Dyson’s latest AM05 technology, and a breakfast area filled with Italy’s finest Pozzetto’s bakeries and beverages. It is no doubt that exclusive guests, who are ambassadors and ministers, business and fashion leaders, and international press, will enjoy the historic moment in style.

Similar to Jessica Minh Anh’s previous fashion phenomena on London’s Tower Bridge, Grand Canyon Skywalk, and One World Trade Center, J Autumn Fashion Show 2014 will present a combination of art, culture, architecture, and fashion. Over 100 haute couture and ready-to-wear pieces from Europe, Asia, and America have been carefully selected for the one-of-a-kind catwalk.  Participating fashion brands embrace tradition, yet experiment innovative techniques of modern designs.

Bahraini powerhouse Dar Naseem AlAndalos will premier a new breed of haute couture with a French-Moroccan fusion collection.  Emphasizing on luxurious caftans and fashion-forward detailing, the mother-daughter team beautifies lavish, modern women. Another representative from the Middle East is Qatari luxury brand Debaj, who uses intricate embellishments and floral art. Inspired by Parisian elegance, Debaj will transform Islamic Abayas into original masterpieces. Joining the region’s finest is Saudi designer Omaymah Azzouz of OM Fiore, who blends Arab embroidery threads into European fabrics. 

Returning to Jessica Minh Anh’s iconic catwalk is Vietnamese “King of the Red Carpet” Hoang Hai. The celebrity Haute Couture designer will premier his dream-like collection, which includes hand-beaded details and creative cuts. Merging the East and the West on a global platform, Indian sensation Shilpa Reddy will present a bold statement with clean structure, premium fabrics, and impeccable finishes.

Inspired by her native heritage, Danish designer Beinta Poulsen of Soul Made will showcase her authentic Autumn Cool knitwear collection. Similarly, Canadian talent Sho Sho Esquiro uses Native American techniques to create a brand new collection of classic silhouettes in alluring colour palettes. Adding a refreshing dynamic to the unconventional catwalk, Jessica Minh Anh is introducing for the very first time a 6-piece collection by American designer Kate Walz. 

Besides the garment collections, Jessica Minh Anh has handpicked German brand Montblanc to add luxury and heritage to the unique catwalk.

To compliment Jessica Minh Anh’s extraordinary vision, Paris' very own Before Beauty Bar is currently preparing architectural hairstyles and flawless makeup looks. The show is also supported by Lyric Hotel,  Acanthe-sol, and Unexpected from Paris as well as Elite Marking, Intricate Creations, and Fridja in London.

Considering Jessica Minh Anh’s previous symbolic catwalk venues, it came as no surprise that her choice for Paris is the Eiffel Tower. “I see a strong connection between fashion and the best of locations. The most exquisite designs should be displayed at architectural masterpieces” said Jessica. “Eiffel Tower represents an artist’s dreams, and inspires their many creations. I want to make those dreams attainable”.

For more information about J Autumn Fashion Show 2014, visit www.jmodelmanagement.co.uk and www.facebook.com/jmodelmanagement. 

PREVIOUS UNCONVENTIONAL CATWALKS

J SUMMER FASHION SHOW ATOP ONE WORLD TRADE CENTER (NEW YORK, USA)

In June 2014, J Model Management made history again by turning America’s tallest skyscraper and new symbol of hope, One World Trade Center, into a sky high catwalk. J Summer Fashion Show 2014 was hosted on the 63rd floor of the iconic tower and showcased a combination of Haute Couture, high end Ready-To-Wear, and active wear, and footwear collections from 9 countries in 4 continents. The phenomenal catwalk promoted cultural integration and the rise of the new generation led by global fashion sensation Jessica Minh Anh. J Summer Fashion Show was covered by ABC, FOX5, CBS, ABS-CBN, OK!TV, Fashion Channel, Fashion One, Time Out New York, Reuters, La Republica, Belfast Telegraph, Condé Nast Travel, Panaroma Italia, Metro USA, Fashion Time, Clarin, and Heritage Fashion inflight magazine among many others.

J SPRING FASHION SHOW ON GARDENS BY THE BAY’S OCBC SKYWAY (SINGAPORE)

In March 2014, J Model Management set another milestone in the fashion world with the 128 metre long catwalk at Asia’s latest architectural wonder Gardens by the Bay’s OCBC Skyway in Singapore. The sky high catwalk overlooked Singapore’s famous skyline and brought fashion closer to nature. J Spring Fashion Show 2014 presented an exquisite combination of Haute Couture and high end Ready-To-Wear collections from the UK, India, France, Lebanon, China, Russia, Kenya, and Singapore. The show was covered by FashionTV, Insider TV, Channel U, VTV, Belfast Telegraph, Le Telegramme, Yahoo! Singapore, XINMSN, ELLE, ICON, U Weekly, Time Out Singapore, Thanh Nien News, Today, Luxury Insider, and Lianhe Zaobao among many others

J AUTUMN FASHION SHOW ON GRAND CANYON SKYWALK (ARIZONA, USA)

In November 2013, J Model Management made history with the world’s highest and most unique catwalk on the iconic Grand Canyon Skywalk in Arizona, USA. At the extreme height of 4,000 feet above the Colorado River, the show demonstrated the concept of models walking in the sky thanks to the crystal clear glass structure of the famous bridge. Showcasing exclusive fashion collections from over 10 countries, the show generated massive press coverage around the globe in ABC Channel (USA), The Telegraph (UK), WWD (USA), Marie Claire (Netherlands), The Independent (UK), KTNV (USA), Canale 5 (Italy), RTP TV (Portugal), MTV (Lebanon), Le Parisien (France), Harper’s Bazaar (Vietnam), ELLE (China), Fashion Time (Russia), Il Messaggero (Italy), Fama (Spain), and The New Paper (Singapore), Condé Nast Travel, and United Airline’s inflight magazine among many others.

J WINTER FASHION SHOW ON COSTA ATLANTICA (DUBAI, UNITED ARAB EMIRATES)

In January 2013, J Model Management hosted the world’s first sundeck catwalk on the floating museum of contemporary Italian art, the Costa Atlantica, overlooking Dubai’s famous skyline. It was a perfect combination of European elegant taste, Asian charm, American diverse culture, and Arabic high society lifestyle. The highly anticipated catwalk was covered by CNN, CNBC, Forbes Middle East, The National, Dubai TV, Abu Dhabi TV, Fashion One TV, Sama TV, Rotana TV, Marine TV, and OK! Middle East just to name a few. The exclusive guest list included countries’ ambassadors, luxury brand managers, retail group directors, and international fashion designers.

J SPRING FASHION SHOW ON PETRONAS TWIN TOWERS’ SKYBRIDGE (KUALA LUMPUR, MALAYSIA)

In March 2012, J Model Management became the first ever event organiser to gain exclusive permission from PETRONAS to host an international fashion phenomenon on the 58 metre long Skybridge of the world’s tallest twin structure, the PETRONAS Twin Towers at the height of 175 metres above street level. The hotly anticipated red carpet event showcased collections from 12 countries, marking a new height in fashion. Ending the show with a bang, a cake dress was presented in front of a string of VIPs including ambassadors, ministers, international designers and top press.

J SPRING FASHION SHOW ON THE SEINE (PARIS, FRANCE)

J Model Management created an exceptional fashion show experience in July 2012 and again in May 2013 when it turned River Seine’s giant glass boat Le Jean Bruel into a 90 metre floating catwalk. Guests were seated facing the multi-facetted glass window while the boat was cruising to watch models walking in front of them as if they were walking on water. Thanks to a 360 degree view from the boat, architectural masterpieces such as Eiffel Tower, Notre Dame, Louvre, Grand Palais and 37 beautiful bridges became the natural backdrop for the phenomenal catwalk. The show presented designs from 10 countries and was covered by Vogue Italia, Le Nouvel ObservateurD-La Repubblica, Le Parisien, L’Officiel, El Comercio, TELE5, Fashion One TV, and Fashion Channel IT among many others.

J AUTUMN FASHION SHOW ON LONDON TOWER BRIDGE (LONDON, UNITED KINGDOM)

J Model Management made history in October 2011 when it turned England’s iconic London Tower Bridge into the world's newest catwalk. The 61 meter long walkway, 44 metres above the River Thames, was graced by 15 exclusive collections of top designers from 4 continents.  J Model Management proved to the City of London that such event was possible. The show was covered by ITV, CNC, IMEDI, RTE, Drapers among many others and attended by influential faces from various industries as well as ambassadors from 15 countries and Director of London 2012 Sponsorship and Operations, Mr Alan Williams.