Sunday, August 24, 2014

Jessica Minh Anh to transform the Eiffel Tower into the world's newest catwalk

Global fashion sensation Jessica Minh Anh is set to amaze the world yet again with the first ever fashion phenomenon atop the world famous Eiffel Tower on 31 October 2014. With a vision that goes beyond imagination, the model and entrepreneur will transform the first floor of the famous architectural wonder into a 150 metre long outdoor catwalk. Covering the panoramic view of the fashion capital, the highly anticipated J Autumn Fashion Show will present the most innovative collections from various continents and mark Jessica’s eighth history making catwalk around the world. 

Visually pushing the envelope, Jessica Minh Anh has designed a multi-level catwalk, which will cover various angles of the symbolic tower and present Paris at its best. Over 120 haute couture and dynamic designs will be beautifully displayed and creatively captured using advanced filming techniques. Similar to Jessica’s previous iconic catwalks on London’s Tower Bridge, Grand Canyon Skywalk, and One World Trade Center, the high profile event will be a combination of art, culture, architecture, and fashion. 
Jessica Minh Anh will reveal the list of participating designers from India, Saudi Arabia, Canada, Bahrain, Vietnam, Qatar, Denmark, Germany, and the USA in September after the official pre-show photo shoot on the Eiffel Tower. The young director of J Model Management has previously worked with sought after designers such as British fashion leader Paul Costelloe, Japanese haute couture designer Yumi Katsura, Dutch celebrity designer Addy van den Krommnacker, Taiwanese powerhouse Shiatzy Chen, and Lebanese pride Ziad Nakad among many others.
J Autumn Fashion Show 2014 will welcome the most influential faces in various industries from ambassadors and members of government, to business and fashion leaders, as well as national and international press. The exclusive guests will enjoy the historic moment in style thanks to a uniquely designed VIP seating area. 

Considering Jessica Minh Anh’s excellent track record of globally acclaimed catwalks, it is no surprise that the Eiffel Tower’s management has chosen her to host the first fashion phenomenon. “I am truly honoured to be entrusted with such a magnificent location.  The Eiffel Tower represents the magic of lights and inspires dreams. I cannot wait to turn those dreams into reality” said Jessica. This principle seems to be consistently reflected in Jessica Minh Anh’s many international catwalks as she continues to achieve the impossible. Besides America’s most iconic catwalk atop One World Trade Center and the world’s highest fashion show on the Grand Canyon Skywalk, Jessica Minh Anh hosted fashion phenomena on London’s Tower Bridge, PETRONAS Twin Towers’ Skybridge, Singapore Gardens by the Bay’s Skyway, Costa Atlantica’s sundeck in Dubai and the Seine in Paris. 

The official pre-show fashion spread and promotional video will be produced on 8 September 2014 on the Eiffel Tower. For more information about the show, please visit www.jmodelmanagement.co.uk and www.facebook.com/jmodelmanagement.

 PREVIOUS UNCONVENTIONAL CATWALKS

J SUMMER FASHION SHOW ATOP ONE WORLD TRADE CENTER (NEW YORK, USA)

In June 2014, J Model Management made history again by turning America’s tallest skyscraper and new symbol of hope, One World Trade Center, into a sky high catwalk. J Summer Fashion Show 2014 was hosted on the 63rd floor of the iconic tower and showcased a combination of Haute Couture, high end Ready-To-Wear, and active wear, and footwear collections from 9 countries in 4 continents. The phenomenal catwalk promoted cultural integration and the rise of the new generation led by global fashion sensation Jessica Minh Anh. J Summer Fashion Show was covered by ABC, FOX5, CBS, ABS-CBN, OK!TV, Fashion Channel, Fashion One, Time Out New York, Reuters, La Republica, Belfast Telegraph, Condé Nast Travel, Panaroma Italia, Metro USA, Fashion Time, Clarin, and Heritage Fashion inflight magazine among many others.

J SPRING FASHION SHOW ON GARDENS BY THE BAY’S OCBC SKYWAY (SINGAPORE)

In March 2014, J Model Management set another milestone in the fashion world with the 128 metre long catwalk at Asia’s latest architectural wonder Gardens by the Bay’s OCBC Skyway in Singapore. The sky high catwalk overlooked Singapore’s famous skyline and brought fashion closer to nature. J Spring Fashion Show 2014 presented an exquisite combination of Haute Couture and high end Ready-To-Wear collections from the UK, India, France, Lebanon, China, Russia, Kenya, and Singapore. The show was covered by FashionTV, Insider TV, Channel U, VTV, Belfast Telegraph, Le Telegramme, Yahoo! Singapore, XINMSN, ELLE, ICON, U Weekly, Time Out Singapore, Thanh Nien News, Today, Luxury Insider, and Lianhe Zaobao among many others

J AUTUMN FASHION SHOW ON GRAND CANYON SKYWALK (ARIZONA, USA)

In November 2013, J Model Management made history with the world’s highest and most unique catwalk on the iconic Grand Canyon Skywalk in Arizona, USA. At the extreme height of 4,000 feet above the Colorado River, the show demonstrated the concept of models walking in the sky thanks to the crystal clear glass structure of the famous bridge. Showcasing exclusive fashion collections from over 10 countries, the show generated massive press coverage around the globe in ABC Channel (USA), The Telegraph (UK), WWD (USA), Marie Claire (Netherlands), The Independent (UK), KTNV (USA), Canale 5 (Italy), RTP TV (Portugal), MTV (Lebanon), Le Parisien (France), Harper’s Bazaar (Vietnam), ELLE (China), Fashion Time (Russia), Il Messaggero (Italy), Fama (Spain), and The New Paper (Singapore), Condé Nast Travel, and United Airline’s inflight magazine among many others.

J WINTER FASHION SHOW ON COSTA ATLANTICA (DUBAI, UNITED ARAB EMIRATES)

In January 2013, J Model Management hosted the world’s first sundeck catwalk on the floating museum of contemporary Italian art, the Costa Atlantica, overlooking Dubai’s famous skyline. It was a perfect combination of European elegant taste, Asian charm, American diverse culture, and Arabic high society lifestyle. The highly anticipated catwalk was covered by CNN, CNBC, Forbes Middle East, The National, Dubai TV, Abu Dhabi TV, Fashion One TV, Sama TV, Rotana TV, Marine TV, and OK! Middle East just to name a few. The exclusive guest list included countries’ ambassadors, luxury brand managers, retail group directors, and international fashion designers.

J SPRING FASHION SHOW ON PETRONAS TWIN TOWERS’ SKYBRIDGE (KUALA LUMPUR, MALAYSIA)

In March 2012, J Model Management became the first ever event organiser to gain exclusive permission from PETRONAS to host an international fashion phenomenon on the 58 metre long Skybridge of the world’s tallest twin structure, the PETRONAS Twin Towers at the height of 175 metres above street level. The hotly anticipated red carpet event showcased collections from 12 countries, marking a new height in fashion. Ending the show with a bang, a cake dress was presented in front of a string of VIPs including ambassadors, ministers, international designers and top press.


J SPRING FASHION SHOW ON THE SEINE (PARIS, FRANCE)

J Model Management created an exceptional fashion show experience in July 2012 and again in May 2013 when it turned River Seine’s giant glass boat Le Jean Bruel into a 90 metre floating catwalk. Guests were seated facing the multi-facetted glass window while the boat was cruising to watch models walking in front of them as if they were walking on water. Thanks to a 360 degree view from the boat, architectural masterpieces such as Eiffel Tower, Notre Dame, Louvre, Grand Palais and 37 beautiful bridges became the natural backdrop for the phenomenal catwalk. The show presented designs from 10 countries and was covered by Vogue Italia, Le Nouvel ObservateurD-La Repubblica, Le Parisien, L’Officiel, El Comercio, TELE5, Fashion One TV, and Fashion Channel IT among many others.

J AUTUMN FASHION SHOW ON LONDON TOWER BRIDGE (LONDON, UNITED KINGDOM)

J Model Management made history in October 2011 when it turned England’s iconic London Tower Bridge into the world's newest catwalk. The 61 meter long walkway, 44 metres above the River Thames, was graced by 15 exclusive collections of top designers from 4 continents.  J Model Management proved to the City of London that such event was possible. The show was covered by ITV, CNC, IMEDI, RTE, Drapers among many others and attended by influential faces from various industries as well as ambassadors from 15 countries and Director of London 2012 Sponsorship and Operations, Mr Alan Williams.