Saturday, May 17, 2014

ON TOP OF AMERICA: FIRST EVER FASHION SHOOT AT 1WTC ON 19 MAY 2014

On 19 May 2014, the first ever fashion shoot at America’s tallest building, One World Trade Center, will feature no other than global fashion sensation Jessica Minh Anh. Known for turning the most iconic venues such as London’s Tower Bridge and Grand Canyon Skywalk into phenomenal catwalks, Jessica and her creative team are set to produce extraordinary images to promote the upcoming J Summer Fashion Show at the architectural marvel on 25 June 2014.
Jessica Minh Anh and the team at One World Trade Center during 16 May site visit
The sky high fashion shoot will take place on level 63 of One World Trade Center between 1pm and 7pm to capture New York’s famous skyline. The team will also shoot on the rooftop and balcony at W Hotel Downtown to capture the skyscraper from the outside between 9am and 12pm and again between 8pm and 10pm. The full day shoot will feature the latest Haute Couture collection from Lebanese celebrity designer Ziad Nakad, American inspired Ready-To-Wear collection by Spanish talent Diego Cortizas, and creative jewelry collection by Brazilian designer Cristina Sabatini.


Ziad Nakad's collection at J Autumn Fashion Show 2013 on the Grand Canyon Skywalk
Unlike Jessica Minh Anh’s previous iconic shoots which focused purely on art and height, the pre-J Summer Fashion Show photo shoot on 19 May holds a particular meaning. “One World Trade Center represents determination, innovation, and ambition, which are all the qualities I stand for as a young entrepreneur. I cannot think of a better place or time to celebrate positivity and talent. It is important to remind people that you can always rise higher” said Jessica. The model turned entrepreneur has visited the tower 3 times to go over all the technical details in preparing for the big show.  

Jessica Minh Anh on 16 May 2014 at 1WTC
Jessica Minh Anh and the team during a site visit on 16 May 2014
To find out more about J Summer Fashion Show 2014 at One World Trade Center, visit www.jmodelmanagement.co.ukand www.facebook.com/jmodelmanagement.co.uk.

 J MODEL MANAGEMENT'S PREVIOUS HISTORY MAKING CATWALKS

J SPRING FASHION SHOW ON GARDENS BY THE BAY’S OCBC SKYWAY (SINGAPORE)
In March 2014, J Model Management set another milestone in the fashion world with the 128 metre long catwalk at Asia’s latest architectural wonder Gardens by the Bay’s OCBC Skyway in Singapore. The sky high catwalk overlooked Singapore’s famous skyline and brought fashion closer to nature. The show was covered by Fashion TV, Insider TV, Channel U, VTV, Belfast Telegraph, Le Telegramme, Yahoo! Singapore, XINMSN, ELLE, ICON, U Weekly, Time Out Singapore, Thanh Nien News, Today, Luxury Insider, and Lianhe Zaobao among many others.
J AUTUMN FASHION SHOW ON GRAND CANYON SKYWALK (ARIZONA, USA)
In November 2013, J Model Management made history with the world’s highest and most unique catwalk on the iconic Grand Canyon Skywalk in Arizona, USA. At the extreme height of 4,000 feet above the Colorado River, the show demonstrated the concept of models walking in the sky thanks to the crystal clear glass structure of the famous bridge. Showcasing exclusive fashion collections from over 10 countries, the show generated massive press coverage around the globe in ABC Channel (USA), The Telegraph (UK), WWD (USA), Marie Claire (Netherlands), The Independent (UK), KTNV (USA), Canale 5 (Italy), RTP TV (Portugal), MTV (Lebanon), Le Parisien (France), Harper’s Bazaar (Vietnam), ELLE (China), Fashion Time (Russia), Il Messaggero (Italy), Fama (Spain), and The New Paper (Singapore), Condé Nast Travel, and United Airline’s inflight magazine among many others. 
J WINTER FASHION SHOW ON COSTA ATLANTICA (DUBAI, UNITED ARAB EMIRATES)
In January 2013, J Model Management hosted the world’s first sundeck catwalk on the floating museum of contemporary Italian art, the Costa Atlantica, overlooking Dubai’s famous skyline. It was a perfect combination of European elegant taste, Asian charm, American diverse culture, and Arabic high society lifestyle. The highly anticipated catwalk was covered by CNN, CNBC, Forbes Middle East, The National, Dubai TV, Abu Dhabi TV, Fashion One TV, Sama TV, Rotana TV, Marine TV, and OK! Middle East just to name a few. The exclusive guest list included countries’ ambassadors, luxury brand managers, retail group directors, and international fashion designers.

J SPRING FASHION SHOW ON PETRONAS TWIN TOWERS’ SKYBRIDGE (KUALA LUMPUR, MALAYSIA)
In March 2012, J Model Management became the first ever event organiser to gain the permission from PETRONAS to host an international fashion phenomenon on the 58 metre long Skybridge of the world’s tallest twin structure, the PETRONAS Twin Towers at the height of 175 metres above street level. The hotly anticipated red carpet event showcased collections from 12 countries, marking a new height in fashion. Ending the show with a bang, a cake dress was presented in front of a string of VIPs including ambassadors, ministers, international designers and top press.

J SPRING FASHION SHOW ON THE SEINE (PARIS, FRANCE)
J Model Management created an exceptional fashion show experience in July 2012 and again in May 2013 when it turned River Seine’s giant glass boat Le Jean Bruel into a 90 metre floating catwalk. Guests were seated facing the multi-facetted glass window while the boat was cruising to watch models walking in front of them as if they were walking on water. Thanks to a 360 degree view from the boat, architectural masterpieces such as Eiffel Tower, Notre Dame, Louvre, Grand Palais and 37 beautiful bridges became the natural backdrop for the phenomenal catwalk. The show presented designs from 10 countries and was covered by Vogue Italia, Le Nouvel ObservateurD-La Repubblica, Le Parisien, L’Officiel, El Comercio, TELE5, Fashion One TV, and Fashion Channel IT among many others.
J AUTUMN FASHION SHOW ON LONDON TOWER BRIDGE (LONDON, UNITED KINGDOM)
J Model Management made history in October 2011 when it turned England’s iconic London Tower Bridge into the world's newest catwalk. The 61 meter long walkway, 44 metres above the River Thames, was graced by 15 exclusive collections of top designers from 4 continents.  J Model Management proved to the City of London that such event was possible. The show was covered by ITV, CNC, IMEDI, RTE, Drapers among many others and attended by influential faces from various industries as well as ambassadors from 15 countries and Director of London 2012 Sponsorship and Operations, Mr Alan Williams.