Saturday, February 8, 2014

COUNTDOWN TO THE WORLD'S MOST ICONIC SKY HIGH CATWALK

J SPRING FASHION SHOW ON GARDENS BY THE BAY’S SKYWAY (5 MARCH 2014)

The countdown to the highly anticipated J Spring Fashion Show on the world’s latest architectural wonder, Gardens by the Bay’s SKYWAY, on 5 March 2014 in Singapore has officially started. The 128 metre long aerial walkway between two high tech Supertree structures is about to be turned into the most unconventional catwalk yet. There is no surprise this sky high production is created by model and entrepreneur Jessica Minh Anh, who hosted the world’s highest fashion show on the Grand Canyon Skywalk at 4,000 feet above the Colorado River just a few months ago. J Spring Fashion Show 2014 is set to further redefine modern fashion show standards against the usual catwalks inside hotels, halls, gardens, and tents.
The highly anticipated J Spring Fashion Show will feature an exquisite combination of Haute Couture and Prêt-à-Porter collections from UK, Russia, Singapore, China, Kenya, India, and Lebanon. “You will see a brand new take on modern beauty, with clean cut silhouettes, a mesmerizing fusion of layers and colours, and special detailing” said Jessica Minh Anh. The young director of J Model Management has previously worked with designers such as  British fashion leader Paul Costelloe, Japanese power house Yumi Katsura, Dutch celebrity designer Addy van den Krommnacker, and Taiwanese sensation Shiatzy Chen among many others.
Lebanese celebrity designer Ziad Nakad will return to Jessica’s phenomenal catwalk to premier his latest Haute Couture collection. The master of shapes, texture and colours is expected to dazzle the finale with an almost unattainable balance between elegance and boldness in his every design.

To compliment Jessica’s extraordinary vision, Singapore’s No 1 Action Salon is designing exclusive architectural hairpieces while Japanese cosmetics brand Shu Uemura promises a flawless makeup look to perfection for the runway.
The models will be walking in front of exclusive guests, which include country ambassadors, ministers, international designers, company directors and the national and international press. The guests will enjoy a complete VIP experience starting with a red carpet entrance and SoloStep photo booth. Guests will then be seated at the Supertree Grove to enjoy a panoramic view of the entire catwalk on the OCBC Skyway before indulging themselves in artistically designed and freshly made cakes by The Patissier and drinks by Field Catering & Supplies  and Sling Singapore at the networking session. VIPs will also be served with by At the same time, the press conference will be held at Gardens by the Bay’s spectacular Waterview Room with an expansive view of Marina Bay waterfront.

To ensure seamless installation, Jessica Minh Anh has joined forces with Singapore’s major production company Electronics & Engineering for a high tech sound system, and logistics company Nanyang Inc who will create a highly secure backstage area on the OCBC Skyway as well as the special seating arrangement for guests. Other local partners of the show include GoodrichSGBannerPhotojaanic Singapore, SMRT Mediaand InsiderTV Asia besides many others.

The exquisite showcase in the morning will be extended till the evening with the J Spring After Party in the Pan PacificOrchard HotelVIPs will have a chance to see the most unique pieces from the catwalk up close via a mini fashion exhibition.

Jessica Minh Anh's previous shows have wowed guests with a beautifully made cake dress to a spectacular dove presentation, one can only expect some pleasant surprises at J Spring Fashion Show on Gardens by the Bay’s OCBC Skyway. For the latest updates, visit www.jmodelmanagement.co.uk and www.facebook.com/jmodelmanagement.

J MODEL MANAGEMENT'S PREVIOUS HISTORY MAKING CATWALKS
 J AUTUMN FASHION SHOW ON GRAND CANYON SKYWALK (ARIZONA, USA)
In November 2013, J Model Management made history with the world’s highest and most unique catwalk on the iconic Grand Canyon Skywalk in Arizona, USA. At the extreme height of 4,000 feet above the Colorado River, the show demonstrated the concept of models walking in the sky thanks to the crystal clear glass structure of the famous bridge. Showcasing exclusive fashion collections from over 10 countries, the show generated massive press coverage around the globe in ABC Channel (USA), The Telegraph (UK), WWD (USA), Marie Claire (Netherlands), The Independent (UK), KTNV (USA), Canale 5 (Italy), RTP TV (Portugal), MTV (Lebanon), Le Parisien (France), Harper’s Bazaar (Vietnam), ELLE (China), Fashion Time (Russia), Il Messaggero (Italy), Fama (Spain), and The New Paper (Singapore), Condé Nast Travel, and United Airline’s inflight magazine among many others. 
J WINTER FASHION SHOW ON COSTA ATLANTICA (DUBAI, UNITED ARAB EMIRATES)
In January 2013, J Model Management partnered with the luxurious cruise line, Costa Crociere, to host the world’s first sundeck catwalk on the floating museum of contemporary Italian art, the Costa Atlantica, overlooking Dubai’s famous skyline. It was a perfect combination of European elegant taste, Asian charm, American diverse culture, and Arabic high society lifestyle. The highly anticipated catwalk was covered by CNN, CNBC, Forbes Middle East, The National, Dubai TV, Abu Dhabi TV, Fashion One TV, Sama TV, Rotana TV, Marine Biz TV, and OK! Middle East just to name a few. The exclusive guest list included countries’ ambassadors, luxury brand managers, retail group directors, and international fashion designers.
J SPRING FASHION SHOW ON PETRONAS TWIN TOWERS’ SKYBRIDGE (KUALA LUMPUR, MALAYSIA)
In March 2012, J Model Management became the first ever event organiser to gain the permission from PETRONAS to host an international fashion phenomenon on the 58 metre long Skybridge of the world’s tallest twin structure, the PETRONAS Twin Towers at the height of 175 metres above street level. The hotly anticipated red carpet event showcased collections from 12 countries, marking a new height in fashion. Ending the show with a bang, a cake dress was presented in front of a string of VIPs including ambassadors, ministers, international designers and top press.

J AUTUMN FASHION SHOW ON LONDON TOWER BRIDGE (LONDON, UNITED KINGDOM)
J Model Management made history in October 2011 when it turned England’s iconic London Tower Bridge into the world's newest catwalk. The 61 meter long walkway, 44 metres above the River Thames, was graced by 15 exclusive collections of top designers from five continents.  J Model Management proved to the City of London that such event was possible. The show was covered by ITV, CNC, IMEDI, RTE, Drapers, etc. and attended by many influential faces besides ambassadors from 15 countries and Director of London 2012 Sponsorship and Operations, Mr Alan Williams.
J SUMMER FASHION SHOW ON RIVER SEINE (PARIS, FRANCE)
J Model Management created an exceptional fashion show experience in July 2012 and again in May 2013 when it turned River Seine’s giant glass boat Le Jean Bruel into a 90 metre floating catwalk. Guests were seated facing the multi-facetted glass window while the boat was cruising to watch models walking in front of them as if they were walking on water. Thanks to a 360 degree view from the boat, architectural masterpieces such as Eiffel Tower, Notre Dame, Louvre, Grand Palais and 37 beautiful bridges became the natural backdrop for the phenomenal catwalk. The show presented designs from 10 countries and was covered by Vogue Italia, Le Nouvel ObservateurD-La Repubblica, Le Parisien, L’Officiel, El Comercio, TELE5, Fashion One TV, and Fashion Channel IT among many others.