Sunday, December 15, 2013

JESSICA MINH ANH TO HOST SINGAPORE’S FASHION PHENOMENON IN THE SKY

(Paris, France) Never failing to impress, Jessica Minh Anh just announced Singapore’s latest landmark and award winning development, Gardens by the Bay’s Skyway, as the official venue of the highly anticipated J Spring Fashion Show on 5 March 2014. Jessica, one of the world’s youngest fashion entrepreneurs, is the first and only person to be given permission to use this exclusive Skyway for a catwalk. Embodying the finest new technology and the greatest creativity, the up-in-the-sky 128 metre long catwalk between giant tree-like structures is expected to further redefine modern fashion standards.
J Spring Fashion Show 2014 Official Venue - Gardens by the Bay's Skyway
More details and photos of the venue can be found @ http://bit.ly/1c4T10S
Gardens by the Bay is part of Singapore government’s vision to create a "City in a Garden” and position Asia’s superpower city as a leader in environmental sustainability and landscape architecture. The collaboration of J Spring Fashion Show’s catwalk, and the illuminating high tech skyway overlooking Singapore’s famous skyline, is the central attraction. The picture perfect venue matches Jessica Minh Anh’s concept of combining Mother Nature’s creation and man kind’s innovation in the digital age.

Jessica Minh Anh
The outdoor masterpiece will present an exquisite combination of Haute Couture and Ready-To-Wear collections from 4 continents.  Jessica said “You will see a perfect balance between clean cut silhouettes and decorative details with multiple layers, strong colours and transparent pieces”.  Jessica have previously worked with designers such as  British fashion leader Paul Costelloe, Japanese power house Yumi Katsura, Dutch celebrity designer Addy van den Krommnacker, Lebanese Haute Couture designer Ziad Nakad, Portuguese bridal house Joana Montez & Patricia de Melo, and Taiwanese sensation Shiatzy Chen among many others. She added “There will be some surprises too!” Jessica’s previous productions have incorporated a cake dress and a dove as part of the show.

This is not the first time Jessica Minh Anh turned an iconic venue into a phenomenal catwalk. The young director of J Model Management has continuously reached new heights at the incredible speed of 3 shows per year in different continents. Her recent achievements include the world’s highest fashion show on the Grand Canyon Skywalk in the US last month, the first ever catwalk on London’s Tower Bridge and PETRONAS Twin Towers’ Skybridge in Kuala Lumpur, the 90 metre floating catwalk on the Seine River in Paris, and the world’s first sundeck catwalk on Costa Atlantica in Dubai. And now with her ambitious event in Singapore’s Gardens by the Bay, there is definitely no sign of her slowing down.


The official pre-show photo and video shoot will take place mid-January 2014 on Gardens by the Bay’s Skyway. For more information, visit www.jmodelmanagement.co.uk and www.facebook.com/jmodelmanagement.

J MODEL MANAGEMENT'S PREVIOUS HISTORY MAKING CATWALKS
 J AUTUMN FASHION SHOW ON GRAND CANYON SKYWALK (ARIZONA, USA)
In November 2013, J Model Management made history with the world’s highest and most unique catwalk on the iconic Grand Canyon Skywalk in Arizona, USA. At the extreme height of 4,000 feet above the Colorado River, the show demonstrated the concept of models walking in the sky thanks to the crystal clear glass structure of the famous bridge. Showcasing exclusive fashion collections from over 10 countries, the show generated massive press coverage around the globe in ABC Channel (USA), The Telegraph (UK), WWD (USA), Marie Claire (Netherlands), The Independent (UK), KTNV (USA), Canale 5 (Italy), RTP TV (Portugal), MTV (Lebanon), Le Parisien (France), Harper’s Bazaar (Vietnam), ELLE (China), Fashion Time (Russia), Il Messaggero (Italy), Fama (Spain), and The New Paper (Singapore), Condé Nast Travel, and United Airline’s inflight magazine among many others. 
J WINTER FASHION SHOW ON COSTA ATLANTICA (DUBAI, UNITED ARAB EMIRATES)
In January 2013, J Model Management partnered with the luxurious cruise line, Costa Crociere, to host the world’s first sundeck catwalk on the floating museum of contemporary Italian art, the Costa Atlantica, overlooking Dubai’s famous skyline. It was a perfect combination of European elegant taste, Asian charm, American diverse culture, and Arabic high society lifestyle. The highly anticipated catwalk was covered by CNN, CNBC, Forbes Middle East, The National, Dubai TV, Abu Dhabi TV, Fashion One TV, Sama TV, Rotana TV, Marine Biz TV, and OK! Middle East just to name a few. The exclusive guest list included countries’ ambassadors, luxury brand managers, retail group directors, and international fashion designers.
J SPRING FASHION SHOW ON PETRONAS TWIN TOWERS’ SKYBRIDGE (KUALA LUMPUR, MALAYSIA)
In March 2012, J Model Management became the first ever event organiser to gain the permission from PETRONAS to host an international fashion phenomenon on the 58 metre long Skybridge of the world’s tallest twin structure, the PETRONAS Twin Towers at the height of 175 metres above street level. The hotly anticipated red carpet event showcased collections from 12 countries, marking a new height in fashion. Ending the show with a bang, a cake dress was presented in front of a string of VIPs including ambassadors, ministers, international designers and top press.

J AUTUMN FASHION SHOW ON LONDON TOWER BRIDGE (LONDON, UNITED KINGDOM)
J Model Management made history in October 2011 when it turned England’s iconic London Tower Bridge into the world's newest catwalk. The 61 meter long walkway, 44 metres above the River Thames, was graced by 15 exclusive collections of top designers from five continents.  J Model Management proved to the City of London that such event was possible. The show was covered by ITV, CNC, IMEDI, RTE, Drapers, etc. and attended by many influential faces besides ambassadors from 15 countries and Director of London 2012 Sponsorship and Operations, Mr Alan Williams.
J SUMMER FASHION SHOW ON RIVER SEINE (PARIS, FRANCE)
J Model Management created an exceptional fashion show experience in July 2012 and again in May 2013 when it turned River Seine’s giant glass boat Le Jean Bruel into a 90 metre floating catwalk. Guests were seated facing the multi-facetted glass window while the boat was cruising to watch models walking in front of them as if they were walking on water. Thanks to a 360 degree view from the boat, architectural masterpieces such as Eiffel Tower, Notre Dame, Louvre, Grand Palais and 37 beautiful bridges became the natural backdrop for the phenomenal catwalk. The show presented designs from 10 countries and was covered by Vogue Italia, Le Nouvel ObservateurD-La Repubblica, Le Parisien, L’Officiel, El Comercio, TELE5, Fashion One TV, and Fashion Channel IT among many others.