Friday, May 31, 2013

PARIS FLOATING CATWALK VERSUS TRADITIONAL CATWALKS: The grand success of J Spring Fashion Show on the Seine (30 May 2013)

(Paris, 3 June 2013) Refusing to conform to the norm, entrepreneur and model Jessica Minh Anh redefined Paris fashion show standards last Thursday (30 May 2013) with a 90 metre floating catwalk on the River Seine. The highly anticipated J Spring Fashion Show created an illusion of models walking on water by having guests seated facing the multi-facetted glass windows of Le Jean Bruel and watch the presentation in front of them while the boat was cruising. As a result, architectural wonders such as Eiffel Tower, Notre Dame, the Louvre and the 37 famous bridges became the natural moving backdrop for the phenomenal catwalk.

Similar to Jessica’s previous international success on England’s iconic London’s Tower Bridge and the world’s tallest PETRONAS Twin Towers’ Skybridge, the show presented an exquisite combination of Haute Couture and Prêt-à-Porter collections from 4 continents.

Evoking an escape from reality, Spanish sensation Katerina Grey deconstructed the classic female form using exotic fabrics, modern shapes, and dramatic lengths. 
Her strong and lavish color palette of black, gold, and Spanish red showed a contrast to the harmonious marriage of colors and sentiments brought to the show by Vietnamese talent Ha Linh Thu. Embodying the best of East and West with embroidery details and floral patterns, Linh Thu presented an interesting blend of materials and craftsmanship. 

English wood and leather handbags brand Black Rose Collection took a more musical approach with each bag named after a composer or an opera. The eco-friendly brand was accompanied by the high end ready wear collection from UAE designer Aiisha Ramadan, who focused on simplistic lines, statement colors such as yellow and red, and structured fit. 
Paying homage to the cyclical perfection and delicate fragility of Mother Nature, Peruvian designer Carlos Vigil used silk shantung and fine botanical Chantilly lace to emulate the shapes and movements of plants throughout the year. 
The enchanting dresses were accessorised with the bow-shaped sparkling pieces from Paris very own jeweller Reine Rosalie.  The smooth transformation from a soft to a more structured silhouette was also found in the Haute Couture collection by Nigerian designer Mai Atafo, who brought femininity and individuality to the grand catwalk. 
Japanese power house Yumi Katsura integrated traditional kimono dyeing techniques into a modern sense of design and reproduced hand painted motifs into prints on silk. 
Adding class and elegance to the special showcase, English brand Elite Sposa UK presented 25 floor length bridal dresses, which included Swarovski crystals and statement floral details. 
With the aim to strengthen the trend led by unconventional women, Italian brand Silvian Heach introduced the It Girl closet of both lavish red carpet and youthful grunge-chic looks. The collection, which is called ‘Stardust’, conveys a message of fashion freedom.
On her decision to close the show with the luxury collection from Lebanese celebrity designer Robert Abi Nader, Jessica shared “I am completely mesmerised by Robert’s designs, which reflect a captivating fusion of materials and colours. You can see an almost unattainable balance between two contradictory states of whimsicality and boldness.”
The VIP only event welcomed country ambassadors, luxury brand and retail group directors, department stores and boutique buyers, international fashion designers, and national and international press. Besides the one hour catwalk, guests also enjoyed a VIP networking party with drinks, canapés, and live music and took away with them a J Model Management branded gift bag of accessories, cosmetics, chocolates, and souvenirs from different parts of the world.

Not only storming the fashion capital, the show also attracted over 2 million Singaporeans with the promotional video on 55” HD LED iViewSMRT screens at 53 MRT stations across the country between 23 and 30 May 2013 thanks to the partnership between J Model Management and SMRT Media. Other official partners included Toni&Guy France, Make Up For Ever Academy Paris, Renaissance Paris Arc de Triomphe Hotel, FF-Packaging Netherlands, and S’Com Europe.
With a series of history making catwalks around the world including London Tower Bridge, PETRONAS Twin Towers’ Skybrige, Costa Atlantica in Dubai, and the Seine in Paris, Jessica Minh Anh has undoubtedly proven her position as a style setter of the new multitalented generation. She adds that something special which the fashion world has been looking for.

For more information about J Model Management, please visit or  All interview requests sent to will be responded within 24 hours. 

In January 2013, J Model Management partnered with the luxurious cruise line, Costa Crociere, to host the world’s first sundeck catwalk on the floating museum of contemporary Italian art, the Costa Atlantica, overlooking Dubai’s famous skyline. It was a perfect combination of European elegant taste, Asian charm, American diverse culture, and Arabic high society lifestyle. The highly anticipated catwalk was covered by CNN, CNBC, Forbes Middle East, The National, Dubai TV, Abu Dhabi TV, Fashion One TV, Sama TV, Rotana TV, Marine Biz TV, and OK! Middle East just to name a few. The exclusive guest list included countries’ ambassadors, luxury brand managers, retail group directors, and international fashion designers.

 In March 2012, J Model Management became the first ever event organiser to gain the permission from PETRONAS to host an international fashion phenomenon on the 58 metre long Skybridge of the world’s tallest twin structure, the PETRONAS Twin Towers at the height of 175 metres above street level. The hotly anticipated red carpet event showcased collections from 12 countries, marking a new height in fashion. Ending the show with a bang, a cake dress was presented in front of a string of VIPs including ambassadors, ministers, international designers and top press.

J Model Management made history in October 2011 when it turned England’s iconic London Tower Bridge into the world's newest catwalk. The 61 meter long walkway, 44 metres above the River Thames, was graced by 15 exclusive collections of top designers from five continents.  J Model Management proved to the City of London that such event was possible. The show was covered by ITV, CNC, IMEDI, RTE, Drapers, etc. and attended by many influential faces besides ambassadors from 15 countries and Director of London 2012 Sponsorship and Operations, Mr Alan Williams.