Saturday, August 11, 2012

We keep it FUN backstage at J Summer Fashion Show on the Seine, Paris July 2012

Jessica Minh Anh
With a vision of developing a whole new fashion show experience, J Model Management's young director JessicaMinh Anh turned river Seine's giant glass boat Le Jean Bruel into a 90 metre floating catwalk on the 30th July 2012. Exclusive VIPs were seated facing the multi-facetted glass windows while the boat is cruising and watched models walking in front of them as if they were walking on water. "It wasn't until I took the first step on the catwalk when I realised the concept worked perfectly. The surrounding was changing continuously as the boat passed by Paris architectural masterpieces such as Eiffel Tower, Notre Dame, Louvre, and Grand Palais des Champs Elysees along the Seine and the 37 beautiful bridges. Also, as the show started at 8pm and finished at 9:30pm, the transition from day light to night scene was incredible. I couldn't be more proud" said Jessica. 

Yes it was definitely a smooth and enchanting front stage experience, but what about backstage? All the buzz, hair and makeup process, extremely fast changes, and order calling at J Summer Fashion Show must have been crazy. Let's have a sneak peak at behind the scene images to find out!

A lot of laughter
and smile
The famous flick
Dress up!
We are almost ready!
The last bits
Button up!
Adding more colours
The touch up
The flow
Girls just wanna have fun
in colourful outfits
Here comes the couture finale collection
with glitters and glam
These girls have been working together for 3 years now
 J Model Management's backstage is always busy but a lot of fun. That's how we want to keep it! Let's take a look quick look at the atmosphere front stage!

International VIPs flew over from 8 countries
Guests included both fashion stylists
and beauty specialists
And the DJ was ready!
The show started the minute the boat started cruising. It was a beautiful day, and an even better night. 

All the fashion show photos can be found in our next post. Visit our website, our fan page, our YouTube:, or our Tumblr for more info

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Paris: 21 Boulevard Haussmann, 75009 Paris, France
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