Sunday, August 19, 2012

J Summer Fashion Show on river Seine, Paris: A whole new fashion show experience

Designer Richard Rozbora, Hair Zazen Paris, Makeup SLA Paris 
On 30th July 2012, followingthe international success of the world’s highest fashion show in Kuala Lumpur, Malaysia and England’s iconic Tower Bridge first fashion show, global fashion mover and shaker Jessica Minh Anh set yet another milestone in the fashion world with J Summer Fashion Show on the Seine, Paris. She created a whole new fashion show experience on the river’s giant glass boat Le Jean Bruel, where guests were seated facing the multi-facetted glass window while the boat was cruising to watch models walking in front of them as if they were walking on water. Thanks to a 360 degree view from the boat, architectural masterpieces such as Eiffel Tower, Notre Dame, Louvre, Grand Palais des Champs Elysees and 37 famous bridges became the natural backdrop for the phenomenal 90 metre long catwalk.
The high profile showcase opened with a spectacular couture collection from Filipino designer Joyce Peñas Pilarsky, who teamed up creative crystal accessories of various shapes with long silk and lace dresses. 
Designer Joyce Pilarsky
Polish jewellery designer Bitru Fariel presented the richness of nature in the form of colored pieces of pumices, cinnamon, coconut shells, and exotic leaves collected from all around the world as well as recycled pieces such as coins, nails, wires, electrical cables, and steel coils. Her collection is dedicated to women who are ready to break formal boundaries. 
Designer Bitru Fariel
Austrian designer Richard Rozbora brought an urban style to the catwalk with high quality and multifunctional silk dresses and jackets that accentuate the women’s body. 
Robert Rozbora, Jessica Minh Anh, and designer Richard Rozbora
UAE sensation Mauzan transformed traditional abaya designs into modern elegant dresses that floated beautifully on the catwalk.  
Designer Rafia Helal Bin Drai
Spanish fashion house Chula came back for the second time with a limited edition of geometric designs especially made for ParisEach piece in the new collection represented a part of Paris from the Eiffel Tower and Metro to the river Seine and Moulin Rouge. 
Designer Diego Cortizas and wife 
Malaysian pride Limkokwing added colour and youth to the show with extraordinary looks which combined the best of East and West. 
Tiffanee Lim from Limkokwing
USA luxurious swimwear brand Verano High presented an eclectic mix of exotic prints, hues and sensual silhouettes with the Latin American vibe. 

To close the show with a bang, Vietnamese celebrity designer Hoang Hai premiered an haute couture collection of extravagant long tailed sequins dresses which caught the eyes of all attendees and lit up the grand catwalk.
Designer Bitru Fariel, Jessica Minh Anh in Hoang Hai's finale dress, and designer Joyce Pilarsky 
The highly impressive and unexpected showcase was prepared in less than 2 months by Jessica and her professional team of event coordinators. Attendees, besides the participating designers, included ambassadors of different countries, brand managers, company directors, and the international press. “It was tricky to host such a big show in a city and country I am completely new to. But when the boat start moving and the beauty of Paris was revealed in every scene of the catwalk, I knew I made the right decision. You gotta take risk sometimes” said Jessica Minh Anh. Her previously acclaimed shows have been held at England’s landmark London Tower Bridge, the world’s celebrity destination The Savoy, and the world’s highest Skybridge at PETRONAS Twin Towers Malaysia.

J Summer Fashion Show was supported by SLA Paris, Zazen Paris, OnlyLady China, Style TV Russia, Mega Philippines, Fraiser Hospitality, Airplay Event, Club Med Gym, Print Emballages, Anti-Oxy, Brissaud 1824, Hotel Belloy Saint Germain, Le Pradey , Hotel Pulitzer Paris , Comoprint, Hôtel Astor Saint-Honoré, Champs-Elysees Mac Mahon, and Kalengo among many others. 

For more information about Jessica Minh Anh’s history making showcases and upcoming projects, visit or For press enquiries, please email

Jessica Minh Anh and the creative team in Paris