Monday, February 20, 2012

WELCOME TO THE FUTURE: THE WORLD'S HIGHEST FASHION SHOW


Jessica Minh Anh selected PETRONAS Twin Towers' SkyBridge for this Spring's epic fashion show
On the 19th March 2012, model and global fashion show organiser Jessica Minh Anh is hosting the first ever international fashion phenomenon on the 58 metre long SkyBridge of the world’s tallest twin structure, the PETRONAS Twin Towers at the height of 175 metres above street level.

The J Spring Fashion Show will showcase the most spectacular 4 season collections by the world’s notable fashion houses, including British fashion leader Paul Costelloe, Dutch celebrity designer Addy van den Krommenacker, Portuguese fashion talent Susana Bettencourt, New York Fashion Week and leading luxurious swimwear brands Gottex and Gideon Oberson, Spanish sensation Chula, Australian fashion brand Katelyn Aslett, India Fashion Week designer Smriti Gupta, and Berlin Fashion Week brand Maicco just to name a few. Also, for the first time, J Model Management’s fashion show will provide a special slot for Limkokwing University of Creative Technology to showcase its special high end collection, which combines the best of East and West. The exclusive guest list includes country ambassadors, brand managers, fashion designers, and the international press. They will be brought to level 42 of the futuristic mega structure by the high speed elevator system travelling at 6 metres per second.  After the red carpet entrance, guests will be seated on both sides of the Skybridge, leaving the grand catwalk in between. Each model will be walking a total of 5 kilometres during the 1 ½ hour show. The show will be choreographed by international movement director K.Knight, known for his work with MTV, Matthew Williamson, and Beyonce.

J Spring Fashion Show Official Poster
“I feel honoured to become a part of history on the landmark bridge and bring my womenswear collection to Asia. I have been looking into this market and we are so far inspired.” said Paul Costelloe. The most anticipated fashion piece to become the show stopper, is a couture dress made entirely of sugar by Malaysian bakery Just Heavenly. The search for the extraordinary design of the dress is on-going and the winner will be decided on the 29thFebruary 2012 by a judging panel of fashion industry experts. “We are looking for an unconventional design that reflects the artistic yet realistic lifestyle of the new generation” said Jessica Minh Anh.

"J Spring Fashion Show is all about breaking boundaries with new creative concepts. We can't reveal the styling until the day of the show but it will be something you've never seen before" said Ms Hannah Low from L’Oreal Professionnel, the official salon partner. Other J Spring Fashion Show partners include Shu Uemura, Citroën Malaysia, Orange Events, Corus Hotel Kuala Lumpur, Celebrity Fitness, Colourman, NTV7, 8TV, and Fashion One TV. The grand show is also supported by Umai-ya, Shogun Sasaki, Beaubelle, Kimarie, Orion Design, Shoeville, and many others.  


This show is part of a series of 4 high end fashion shows at the world's most outstanding venues in 2012 hosted by J Model Management. After making history with the international success of J Autumn Fashion Show on England's iconic Tower Bridge last October, Jessica Minh Anh is believed to have declared a major step-up. "Many people have asked me if bridges are my thing" smiled Jessica "I say I'll host the show wherever my imagination takes me. You gotta dream big!" 

For more information about the J Spring Fashion Show, visit www.jmodelmanagement.co.uk or www.facebook.com/jmodelmanagement.For press enquiries please email press@jmodelmanagement.co.uk.





1.       The PETRONAS Twin Towers Standing at a height of 452 metres above ground, the PETRONAS Twin Towers are the tallest twin towers in the world. The towers, which were completed in 1996, are situated in the Kuala Lumpur City Centre on the northern boundary of the Multimedia Super Corridor. Equipped with the state-of-the-art communication facilities, the Twin Towers are a national landmark and a symbol of Malaysia’s socio economic progress and achievements.  The floor-plate of the Tower is designed based on geometric patterns common in architecture of Islamic heritage. It is composed of two rotated and superimposed squares with small circular infills. These geometric figures have been described by architects as symbolizing unity, harmony, stability and rationality - all important principles of Islam.  Like the exterior design, the Towers' entrance design was also inspired by the country's cultural heritage, incorporating contemporary Malaysian motifs adapted from traditional handicrafts such as songket and timber carvings. The overall character of the building is high-tech and international but distinctively Malaysian.