Monday, October 24, 2011

J Model Management makes history with J Autumn Fashion Show on London Tower Bridge

At 8pm on the 19th October 2011, J Model Management's young director Jessica Minh Anh made history when she turned England’s iconic London Tower Bridge into the world's newest catwalk. The 61 meter long walkway, 44 metres above the River Thames, was graced by 15 exclusive collections of top designers from five different continents. The grand show was by far a global fashion phenomenon of the decade.

"Despite all the technical challenges on the walkways and the short time frame to set everything up, the show went amazingly well. Absolutely incredible!" said Lucy Kite from ITV Central. The high profile guests, including ambassadors from 15 different countries, director of sponsorship and operation of London 2012 Alan Williams, buying directors from major department stores like John Lewis, Asos, Anthropologie, etc, all the designers in the show, and the international press from Russia, Georgia, Netherland, China, and Vietnam, enjoyed a glamorous red carpet entrance and a special drink and canapé reception prepared by a team of the world master chefs right after the show.

This is the 3rd time Paul Costelloe showcased his collection at J Model Management's fashion show. The British fashion leader is obviously pleased with the exclusivity and high standard of J catwalks.
Georgian designer Avtandil brought diversity to the catwalk with a brand new collection inspired by Leni Riefenstahl’s “Africa”. Blended bright colours, underlined feminine silhouette and one-of-a-kind details are the main characteristics of the collection. Avtandil has succeeded in expressing the fascination of Africa in a completely new manner.
Ms Couture’s collection from Australia transformed J models into confectionary flavoured goddesses, encased in a colour palette of mouth-watering sorbet tones including lemon, mint, pink, lilac and ice blue. The fabrics used are as soft as fairy floss, corsets are structured like chocolate topping and the trims are like the fine, delectable craftsmanship employed by old world Venetian artisans.
XO Fashion Studio’s bold coloured pattern is created from geometrical forms and adapted to the female body. The duo behind these exquisite creations truly reflects the aesthetics of 21st century fashion design.
Nabrman all the way from Dubai brought to the show a youthfulness and energetic collection which mixed black with bright colours and combined with luxurious fabrics, inspired by details in nature, such as intricate laser cutting in the form of flowers.
Inspired by the James Cameron's Avatar movie, Vietnamese designer Vo Viet Chung took the audience on a journey to a mysterious and colourful planet in a wild jungle, which is inhabited by wild creatures and plants.
American brand Bettie Page brought back the 50s with nipped in waists, full net underskirts and vibrant colours.
Maicco is yet again the one to bring a very distinguished collection by its bright colours and the same time the simplicity for this season. The original details create the elegance. The three-layered green dress accompanied by a pair of suede knee high red boots and a violin necklace worn by Jessica Minh Anh was definitely the showstopper.
Razu Mikhina's collection from Russia showed some clear fascination with traditional homeland materials, i.e. Russian linen lace and ribbons, which are traditionally used in folk costumes rendered into a updated hippy style. The signature piece - rainbow, floor-sweeping dress - is an effortless masterpiece of hundreds of different patterned ribbons mixed into dramatic multi-coloured combination.
Greek luxury swimwear label Paolita showcased an array of colourful printed swimwear, this included a playful monokini perfectly fitting for S/S 12
These ready-wear outfits from London are to die for.
LA designer Ina Soltani's mystique collection was full of Hollywood glamour and showed expert craftsmanship in diamond-studded leather.
French brand Pause Café brought a perfect selection of woolen fabrics and patchwork details for a stylish woman with character.
Dutch celebrity designer, Addy Van Den Krommenacker, showcased his latest collection of outstanding evening gowns with trains ranging from sweeping to royal length. The luxurious fabrics, opulent beading and sequin detailing created the most elegant way to finish the show.
The sparkeling bracelets and necklaces from Tresor Paris, the combination of oustanding high heels, boots, and wedges from Shoe Devotion, and the authentic jewellery sets from Beau & Arrow accompanying all the collections definitely beautified the catwalk.

The event was supported by Sassoon Salon, Mondo Hospitality, Montegrappa Italia, TechSense, Gymbox, London Makeup Academy, Fridja, Muscari Whites, Plus Display UK, Print & Packaging Solutions, Werther's, Warsteiner, Aqua Burst, Line & Glow, Glaceau Water, Grange Hotels, and The Leonard Hotel besides many other partners.

"I am already planning the next big thing for 2012: a revolutionary fashion show that breaks international boundaries. I want to show the world all the incredible things that the young generation can do" said Jessica Minh Anh. For more details, visit